Kobe Bryant is Black Mamba

"Bryant has filmed a movie – yes, he is acting in it, and it is really being termed a movie – with a full-fledged Hollywood director: Robert Rodriguez, who made ‘Spy Kids’ and ‘Sin City.’ The movie will be released – and figures to go viral, Nike surely assumes – in its entirety in mid-February at All-Star weekend, when the game for which Bryant is the leading fan vote-getter will be played at Staples Center. It is all being done as a promotion for the Zoom Kobe VI shoe and Bryant’s new ‘True Colors’ apparel line. The movie will be billed this way: ‘The world’s best basketball player … Biggest challenge yet … Kobe Bryant is the Black Mamba. … A Robert Rodriguez film."

HookUp:  OC Register